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What is content marketing (& why it matters in tech)?

According to recent survey data from Semrush, 97% of respondents agreed that content marketing was an important part of their company’s overall marketing strategy. But what is content marketing—and who does it work best for? More to the point, how can you become an...

Your guide to digital marketing careers in tech

Marketing in the tech sector is different. It’s unlike marketing in most other industries. For the most part, the tech world is more dynamic, less predictable, and growing much faster. Tech marketers need hyper- focus on customer acquisition and revenue growth, which...