Kickstart your tech career with the Growth Marketing Bootcamp
Virtual
20 weeks
Part-time
April 1
We talk to Alberta’s leading tech companies every day. We’ve been in the industry for decades. And the truth is – marketing in a tech startup or scale-up is way different than in a mature company. You need digital-first skills that enable you to drive impact from day one. OnRamp is built to give you the practical skills, and the connections, to land an amazing career in tech. We’re offering the Growth Marketing Bootcamp as part of InceptionU’s Tech Adjacent program.
Projects you’ll work on
How you’ll get hired
How to apply
Want to become a T-shaped marketer?
Sure you do. Here’s why.
With decades in the tech trenches, we know first-hand that tech companies are looking for “T-shaped” marketers. What’s a T-shaped marketer? It’s someone who has the broad range of capabilities to design marketing strategies and campaigns AND the depth to be able to execute in some key areas. Effectively, you’re a generalist with targeted specialist skills – which is what tech hiring managers are looking for.
OnRamp is designed to give you these capabilities – not through more academic study but by working on real projects and campaigns that drive business results, all under the guidance of instructors who’ve built companies, who consult with Alberta’s leading entrepreneurs, and who know exactly how to get you ready to thrive in this industry.
Get hired for…
- Digital marketing
- Demand generation
- Social media content
- Content marketing
- CRM administration
What to expect in the 18-week bootcamp
01
InceptionU Tech Adjacent Program
You’ll spend the first 8 weeks doing strategic career exploration and essential skills development to ensure the right career fit for you.
02
Kickoff weekend
Join us virtually to review the course outline, meet your classmates and kick things off with some tech 101.
03
Weekly bootcamp coursework
04
Project work
05
Get career support
Graduate with the skills that great tech jobs demand
Most companies give early-career marketers a narrow set of marketing responsibilities. Then those marketers get bored. Or their careers stagnate. Or both. Tech doesn’t work that way. In tech, you can take on a lot and create more impact – if you have the skills. Tech employers want you to be grounded in strategy, plus you need tactical skills (like social media, demand generation, creative chops, etc.) to execute on those strategies. This is that T-shaped marketer stuff we mentioned above.
Here’s one of the great virtues of building your skills, experience and portfolio with a ‘T-shaped’ mindset: you won’t get pigeonholed as a specialist in the first job you happen to land. Plus, you’ll make more of an impact for your company and your career will get quicker liftoff and momentum. OnRamp gives you the practical training you need to make all this happen.
Growth marketing fundamentals
- Define markets and segments
- Define value props and product messages
- Create marketing campaigns that work
- Identify metrics to assess ROI
- And more
Deep dive on skills and tools
- Learn to write copy so customers buy
- Learn SEO to get found on Google
- Run high-performing digital ad campaigns
- Create and measure social media strategies
- And more
Secret sauce – how to do all this in tech
- Understand what it’s like working in tech
- Learn how marketing enables tech company growth
- Learn to handle tech’s pace and demands
- Learn how to grow your career
Industry-leading scores
Both our alumni, and the companies in our network give us industry-leading NPS (net promoter scores). We make sure you're ready to be hired upon graduation.
NPS from our alumni
NPS from tech companies
%
Graduation rate
%
Graduate employment rate
So, what will you be working on?
Social media
Blog article
Research and write an original article reinforcing the unique value proposition and addressing your reader’s pain points – all to generate sales leads.
Analytics dashboard
Identify target metrics and build out a Hubspot marketing dashboard to support ongoing performance measurement.
Email campaign
Design and write an email campaign to convert long-time email subscribers into qualified prospects.
Get started on your
tech career
We’re here to help you land that first tech job
Throughout the bootcamp you’ll be building your skills and confidence. But we don’t stop there. We want you to get hired! We’ll help you understand the best marketing roles for you, get you prepped for your interviews, give you tips for networking, and more.
Resume writing tips
Interview coaching
Portfolio development
Skill assessment to match you with suited roles
Networking tips and introductions to industry events
Learn tech culture
Participating tech companies
Meet your instructors
Chantel Elliott
Partner
Sarah Morrill
Partner
Sarah has 15+ years of marketing and customer engagement experience with startups, agencies and big brands. Sarah brings her passion and experience to directing 321 Growth Academy‘s customer success and sales efforts, as well as to her role as course facilitator for 321’s Growth Marketing courses. Sarah is also passionate about company culture and volunteering in the tech community.
How our application process works
01
You apply for the bootcamp
02
We hold a group interview
03
We make our final selections
Once we’ve reviewed your application, we’ll contact you with your acceptance status, as well as next steps for those that are going to be joining the bootcamp at no cost.
Qualifications & Prerequisites
If you’re a marketing, business, entrepreneurship or communications student who’s close to graduating, or if you’re an early career marketer or a career pivoter looking to join the tech industry, then OnRamp is for you. But we’re open to anyone with a degree/diploma who thinks they can add value in tech marketing. Even if they come from a non-traditional background or industry.
We are looking for applicants who are:
- Interested in a career in tech marketing
- Wanting to work in an exciting and fulfilling industry
- Motivated, creative and goal-oriented
- Unemployed or under-employed (less than 20 hrs/wk) Albertans