Kickstart your tech career with our Growth Marketing Bootcamp
Want to become a T-shaped marketer?
Sure you do. Here’s why.
With decades in the tech trenches, we know first-hand that tech companies are looking for “T-shaped” marketers. What’s a T-shaped marketer? It’s someone who has the broad range of capabilities to design marketing strategies and campaigns AND the depth to be able to execute in some key areas. Effectively, you’re a generalist with targeted specialist skills – which is what tech hiring managers are looking for.
OnRamp is designed to give you these capabilities – not through more academic study but by working on real projects and campaigns that drive business results, all under the guidance of instructors who’ve built companies, who consult with Alberta’s leading entrepreneurs, and who know exactly how to get you ready to thrive in this industry.
Get hired for…
- Digital marketing
- Demand generation
- Social media content
- Content marketing
- CRM administration
"Carey’s knowledge is from her lived experience in the trenches of actual tech companies - it's not the kind of thing you can get from textbooks. There are few with her depth of knowledge and her extensive connections in the industry."
“Chantel's tech marketing expertise, insight, and leadership skills are unparalleled. She easily became both my coach and cheerleader, working with me closely to holistically hone my marketing knowledge.”
“Alberta tech growth is explosive. Now is the ideal time for young people – and young marketers in particular – to move to the tech industry. We need you!”
What to expect in the 18-week bootcamp
Join us in person to review the course outline, meet your classmates and kick things off with some tech 101.
Weekly bootcamp coursework
We’ll introduce you to tech companies with open marketing roles. Once you land your first job, we’ll support you during your onboarding, so you start off on the right foot.
Graduate with the skills that great tech jobs demand
Most companies give early-career marketers a narrow set of marketing responsibilities. Then those marketers get bored. Or their careers stagnate. Or both. Tech doesn’t work that way. In tech, you can take on a lot and create more impact – if you have the skills. Tech employers want you to be grounded in strategy, plus you need tactical skills (like social media, demand generation, creative chops, etc.) to execute on those strategies. This is that T-shaped marketer stuff we mentioned above.
Here’s one of the great virtues of building your skills, experience and portfolio with a ‘T-shaped’ mindset: you won’t get pigeonholed as a specialist in the first job you happen to land. Plus, you’ll make more of an impact for your company and your career will get quicker liftoff and momentum. OnRamp gives you the practical training you need to make all this happen.
Growth marketing fundamentals
- Define markets and segments
- Define value props and product messages
- Create marketing campaigns that work
- Identify metrics to assess ROI
- And more
Deep dive on skills and tools
- Learn to write copy so customers buy
- Learn SEO to get found on Google
- Run high-performing digital ad campaigns
- Create and measure social media strategies
- And more
Secret sauce – how to do all this in tech
- Understand what it’s like working in tech
- Learn how marketing enables tech company growth
- Learn to handle tech’s pace and demands
- Learn how to grow your career
So, what will you be working on?
Research and write an original article reinforcing the unique value proposition and addressing your reader’s pain points – all to generate sales leads.
Identify target metrics and build out a Hubspot marketing dashboard to support ongoing performance measurement.
Design and write an email campaign to convert long-time email subscribers into qualified prospects.
Get started on your tech marketing career
We’re here to help you land that first tech job
Throughout the bootcamp you’ll be building your skills and confidence. But we don’t stop there. We want you to get hired! We’ll help you understand the best marketing roles for you, get you prepped for your interviews and make introductions to our massive network of tech company partners who are hiring now.
Resume writing tips
Skill assessment to match you with suited roles
Introductions to tech companies
Learn tech culture
Participating tech companies
Meet your instructors
Sarah has 15+ years of marketing and customer engagement experience with startups, agencies and big brands. Sarah brings her passion and experience to directing 321 Growth Academy‘s customer success and sales efforts, as well as to her role as course facilitator for 321’s Growth Marketing courses. Sarah is also passionate about company culture and volunteering in the tech community.
Pay in full to save 10% OR pay monthly over 4 months at $550/month ($2,200 total). Note that we do have some tuition supports available… read on!
Pay over 4 months
One time payment
Tuition support available
We offer tuition support opportunities (up to $1,500) to help you jumpstart your tech career and land an exciting role at a growing company.
How our application process works
You apply for the bootcamp
We review your application
We make our final selections
Qualifications & Prerequisites
If you’re a marketing, business, entrepreneurship or communications student who’s close to graduating, or if you’re an early career marketer or a career pivoter looking to join the tech industry, then OnRamp is for you. But we’re open to anyone with a degree/diploma who thinks they can add value in tech marketing. Even if they come from a non-traditional background or industry.
We are looking for applicants who are:
- Interested in a career in tech marketing
- Wanting to work in an exciting and fulfilling industry
- Motivated, creative and goal-oriented
Frequently asked questions
Do I qualify for OnRamp?
If you’re a marketing, business, communications/PR, information design, or entrepreneurship student who’s close to graduating, or you’re an early career marketer or mid-career pivoter who’s looking for a career change, then OnRamp is for you! But we’re open to anyone with a degree/diploma who thinks they can add value in tech marketing. Even if they come from a non-traditional background.
How long is the OnRamp program?
Are there tuition supports available?
What are the chances I’ll get hired if I take OnRamp?
Chances are very high if you put in the work! During OnRamp, you’ll be trained by tech industry leaders and introduced to tech companies who are looking to hire people with your skills and experiences. Remember this: We know what tech companies need and they trust our introductions. But you need to do the work to get yourself ready.
Who qualifies as a “marketing student”?
What kind of jobs can you get from taking OnRamp?
How much does OnRamp cost?
It costs $1995 if you pay the entire fee upfront. Or you can spread out payments over four months for $550/month (totalling $2200). We also offer tuition support for up to $1500 for some candidates, reducing your investment to as low as $495. Contact us to see if you qualify.