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Kickstart your tech career with our Growth Marketing Bootcamp

Mostly Online

18 weeks

Part-time

Jan 2023

We talk to Alberta’s leading tech companies every day. We’ve been in the industry for decades. And the truth is – marketing in a tech startup or scale-up is way different than in a mature company. You need digital-first skills that enable you to drive impact from day one. OnRamp is built to give you the practical skills, and the connections, to land an amazing career in tech.
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Projects you’ll work on

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What you’ll graduate with
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How you’ll get hired

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How to apply

Want to become a T-shaped marketer?
Sure you do. Here’s why.

With decades in the tech trenches, we know first-hand that tech companies are looking for “T-shaped” marketers. What’s a T-shaped marketer? It’s someone who has the broad range of capabilities to design marketing strategies and campaigns AND the depth to be able to execute in some key areas. Effectively, you’re a generalist with targeted specialist skills – which is what tech hiring managers are looking for.

OnRamp is designed to give you these capabilities – not through more academic study but by working on real projects and campaigns that drive business results, all under the guidance of instructors who’ve built companies, who consult with Alberta’s leading entrepreneurs, and who know exactly how to get you ready to thrive in this industry.

Technology Marketing Team Working

Get hired for…

  • Digital marketing
  • Demand generation
  • Social media content
  • Content marketing
  • CRM administration

"Carey’s knowledge is from her lived experience in the trenches of actual tech companies - it's not the kind of thing you can get from textbooks. There are few with her depth of knowledge and her extensive connections in the industry."

Cynthia Titchkosky
Simple Measures

“Chantel's tech marketing expertise, insight, and leadership skills are unparalleled. She easily became both my coach and cheerleader, working with me closely to holistically hone my marketing knowledge.”

Aimee Happ
IC Thrive

“Alberta tech growth is explosive. Now is the ideal time for young people – and young marketers in particular – to move to the tech industry. We need you!”

Tamara Woolgar
the A100

What to expect in the 18-week bootcamp

01

Kickoff weekend

Join us in person to review the course outline, meet your classmates and kick things off with some tech 101.

02

Weekly bootcamp coursework

Participate in interactive, fun & feisty virtual classes with your teammates and our tech marketing experts.

03

Project work

Meet our tech company partners, get briefed on your assignment and start building your portfolio with real, in-market campaigns.

04

Career support

Get way more than just resume feedback. Learn how your unique skills, personality and passions can help you land your ideal tech job.

05

Get hired

We’ll introduce you to tech companies with open marketing roles. Once you land your first job, we’ll support you during your onboarding, so you start off on the right foot.

Graduate with the skills that great tech jobs demand

Most companies give early-career marketers a narrow set of marketing responsibilities. Then those marketers get bored. Or their careers stagnate. Or both. Tech doesn’t work that way. In tech, you can take on a lot and create more impact – if you have the skills. Tech employers want you to be grounded in strategy, plus you need tactical skills (like social media, demand generation, creative chops, etc.) to execute on those strategies. This is that T-shaped marketer stuff we mentioned above.

Here’s one of the great virtues of building your skills, experience and portfolio with a ‘T-shaped’ mindset: you won’t get pigeonholed as a specialist in the first job you happen to land. Plus, you’ll make more of an impact for your company and your career will get quicker liftoff and momentum. OnRamp gives you the practical training you need to make all this happen.

Growth marketing fundamentals

  • Define markets and segments
  • Define value props and product messages
  • Create marketing campaigns that work
  • Identify metrics to assess ROI 
  • And more

Deep dive on skills and tools

  • Learn to write copy so customers buy
  • Learn SEO to get found on Google
  • Run high-performing digital ad campaigns
  • Create and measure social media strategies
  • And more

Secret sauce – how to do all this in tech

  • Understand what it’s like working in tech
  • Learn how marketing enables tech company growth
  • Learn to handle tech’s pace and demands
  • Learn how to grow your career

So, what will you be working on?

Here are the kinds of projects you’ll work on. Again, this isn’t theoretical material. Your work will be used to drive real business results.
Marketing team working on social campaign

Social media

Create a social media campaign strategy along with content (design & copy) to drive audience engagement and generate website traffic.
Responsive Blog

Blog article

Research and write an original article reinforcing the unique value proposition and addressing your reader’s pain points – all to generate sales leads.

Analytics graphs on computer

Analytics dashboard 

Identify target metrics and build out a Hubspot marketing dashboard to support ongoing performance measurement.

Man working on email marketing

Email campaign

Design and write an email campaign to convert long-time email subscribers into qualified prospects.

Get started on your tech marketing career

We’re here to help you land that first tech job

Throughout the bootcamp you’ll be building your skills and confidence. But we don’t stop there. We want you to get hired! We’ll help you understand the best marketing roles for you, get you prepped for your interviews and make introductions to our massive network of tech company partners who are hiring now.

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Resume writing tips

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Interview coaching

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Portfolio development

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Skill assessment to match you with suited roles

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Introductions to tech companies

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Learn tech culture

Participating tech companies

Meet your instructors

Our instructors are battle-tested entrepreneurs and marketers directly responsible for growth inside Alberta tech startups and scale-ups. No academics here – we’ve been in the trenches.
Chantel Houston

Chantel Elliott

Director, OnRamp Program
Chantel has 25+ years of marketing leadership experience in tech startups, large organizations, and marketing agencies. Chantel is both a certified leadership coach and a marketing instructor with 321 Growth Academy. She’s passionate about helping early-career marketers and tech business leaders imagine (and reimagine) their careers and make powerful professional impacts.
Carey Elliott

Carey Houston

Founder & CEO, 321 Academy
Carey has 25+ years of marketing, sales and product experience in startups, scale-ups and services companies. She’s a 4x VP Marketing and leverages that experience as course instructor in 321’s sales and marketing courses. Carey is passionate about developing talent and igniting growth in our tech sector. She’s an active volunteer mentor and proud member of The A100.

Sarah Morrill

Partner

Sarah has 15+ years of marketing and customer engagement experience with startups, agencies and big brands. Sarah brings her passion and experience to directing 321 Growth Academy‘s customer success and sales efforts, as well as to her role as course facilitator for 321’s Growth Marketing courses. Sarah is also passionate about company culture and volunteering in the tech community.

Price

Pay in full to save 10% OR pay monthly over 4 months at $550/month ($2,200 total). Note that we do have some tuition supports available… read on!

Pay over 4 months

One time payment

10% savings

Tuition support available

We offer tuition support opportunities (up to $1,500) to help you jumpstart your tech career and land an exciting role at a growing company.

How our application process works

01

You apply for the bootcamp

Ready to apply? It only takes 15 minutes. Just fill out the application. Or, if you have questions, book a 15-minute consultation with one of our tech marketing experts. We’d love to hear from you!

02

We review your application

Once we’ve got your application, we’ll review it to determine whether you’re a good fit for OnRamp. And nobody gets ghosted. We’ll be in touch with you whether you qualify or not.

03

We make our final selections

Once we’ve reviewed your application, we’ll contact you with your acceptance status, scholarship eligibility, as well as next steps for those that are going to be joining the bootcamp.

Qualifications & Prerequisites

If you’re a marketing, business, entrepreneurship or communications student who’s close to graduating, or if you’re an early career marketer or a career pivoter looking to join the tech industry, then OnRamp is for you. But we’re open to anyone with a degree/diploma who thinks they can add value in tech marketing. Even if they come from a non-traditional background or industry.

We are looking for applicants who are:

  • Interested in a career in tech marketing
  • Wanting to work in an exciting and fulfilling industry
  • Motivated, creative and goal-oriented

Frequently asked questions

Do I qualify for OnRamp?

If you’re a marketing, business, communications/PR, information design, or entrepreneurship student who’s close to graduating, or you’re an early career marketer or mid-career pivoter who’s looking for a career change, then OnRamp is for you! But we’re open to anyone with a degree/diploma who thinks they can add value in tech marketing. Even if they come from a non-traditional background.

How long is the OnRamp program?

18 weeks – starting in May 2022 and wrapping up early September.

Are there tuition supports available?

Yes – we are committed to making OnRamp accessible to all. Read more about available tuition supports or  contact us to determine if you’re eligible for a scholarship up to $1,500.

What are the chances I’ll get hired if I take OnRamp?

Chances are very high if you put in the work! During OnRamp, you’ll be trained by tech industry leaders and introduced to tech companies who are looking to hire people with your skills and experiences. Remember this: We know what tech companies need and they trust our introductions. But you need to do the work to get yourself ready.

Who qualifies as a “marketing student”?

You’re a marketing student if you’re in an education program that is marketing-related. Business, communications, public relations, information design, entrepreneurship, and many other programs are all marketing-related.

What kind of jobs can you get from taking OnRamp?

That’s a big question. But the answer is big too. There are all kinds of cool roles in tech right now (in all kinds of companies tackling all sorts of problems). You might end up managing social media, coordinating marketing campaigns, creating marketing content, creating strategies or some combination of all of that (and more!).

How much does OnRamp cost?

It costs $1995 if you pay the entire fee upfront. Or you can spread out payments over four months for $550/month (totalling $2200). We also offer tuition support for up to $1500 for some candidates, reducing your investment to as low as $495. Contact us to see if you qualify.