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Why Alberta marketers are making the move to tech companies

Why Alberta marketers are making the move to tech companies

Marketers typically work in creative and interesting roles, right? That's what is generally assumed by many that don't work in marketing - but sadly it's often not the case. That's why many marketers (especially in Alberta) are seeking new and exciting roles where...

Meet the companies working with OnRamp participants

Meet the companies working with OnRamp participants

We’re thrilled to announce that our debut cohort of growth marketing students has been selected and have officially started their journey.  We received an overwhelming number of applications from qualified and passionate prospective individuals this year, and are...

What is content marketing (& why it matters in tech)?

What is content marketing (& why it matters in tech)?

According to recent survey data from Semrush, 97% of respondents agreed that content marketing was an important part of their company’s overall marketing strategy. But what is content marketing—and who does it work best for? More to the point, how can you become an...

Your guide to digital marketing careers in tech

Your guide to digital marketing careers in tech

Marketing in the tech sector is different. It’s unlike marketing in most other industries. For the most part, the tech world is more dynamic, less predictable, and growing much faster. Tech marketers need hyper- focus on customer acquisition and revenue growth, which...

5 great reasons for marketers to choose a career in tech

5 great reasons for marketers to choose a career in tech

Tech marketing is one of the most varied and exciting career paths for marketers.  That’s one of the key things we learned in our panel discussion with Alberta tech marketers. Our Program Director, Chantel Elliott met with a few folks to discuss the biggests reasons...

Recent Posts

Why Alberta marketers are making the move to tech companies

Marketers typically work in creative and interesting roles, right? That's what is generally assumed by many that don't work in marketing - but sadly it's often not the case. That's why many marketers (especially in Alberta) are seeking new and exciting roles where...

Meet the companies working with OnRamp participants

We’re thrilled to announce that our debut cohort of growth marketing students has been selected and have officially started their journey.  We received an overwhelming number of applications from qualified and passionate prospective individuals this year, and are...